About Taimi
The heaviest work in a family is the kind no one sees.
Before we wrote a single line of code, we read. More than a hundred studies of family life — Finnish and international — kept saying the same thing in different ways: it isn't the big things that wear a family down, but the hundreds of small ones — the remembering, the planning, the scheduling. Work that never splits evenly and never ends. Taimi is built to make it lighter.
What the research shows
- 40%1
- Two in five parents of young children show signs of burnout.THL, FinLapset 2025 · N = 12,616
- 40h2
- A week of housework for a mother of young children — a second full-time job, unpaid.Statistics Finland 2024
- 31 studies3
- confirm the same thing: the invisible load piles up — and most often on the mother.Reich-Stiebert et al. 2023
- Routines4
- A steady rhythm protects — it shows up even in a child's stress hormones.DeCaro et al. 2011
121 studies before the first line of code.✳
We didn't guess what families need. We read what's known about invisible work, everyday routines, and how children learn — and built from there. Every decision in Taimi starts from something we read, not from what looks good in an app store.
and growing — our library already holds more than 150 sources.
What we believe
- Responsibility is learned by doing — not by being reminded.
- AI can help with homework — but the parent sees everything, and the child is never alone with the machine.
- Invisible work only gets lighter when it's shared — which is why Taimi is a tool for the whole family, not the mother's to-do list.
- A Finnish family deserves a tool built for its own language and culture. Not a translation of an American app.
Taimi is not a bank. Not a school. Not a babysitter.
It's a family's own system: one place for routines, learning, doing things together, calendar, and saving — in place of the scattered apps, sticky notes, and constant reminders that family life runs on today.
Taimi opens in August 2026, as the new school year begins. We're building it with care, grounded in research. We don't promise to fix everything — we promise to make the everyday a little less chaotic.
Join the waitlist